Nearly the last step for independent publishing is deciding on trade paper versus hard cover and if hard cover, case wrap versus cloth with or without dust jacket all of which leads into retail pricing and trade discount.
Which might explain why I have never tried to juggle.
There are all sorts of theories as to how to set your price: base production multiplied times 3, time 4, times 4. Select the current average similar books are selling for and price your lower. Determine what the current price range all books in a genre are selling for and hit the middle. Set you trade discount at 20% and publish through Createspace to mess with Amazon. Set your trade discount at 55% and publish through Lightning Source while you also publish the same book, same ISBN through Createspace at a 20% discount to cover both sides of the market. Write a bestseller and open a bank account in the Cayman Islands.
It goes on forever. Thing is, all the people writing about these theories are trying to make money from people by writing about the theories and selling books about those theories to the people who want to know what theories to use when they write their bestseller and open that bank account in the Cayman Islands.
Which is why it's dangerous to read anything on the internet.
My decisions are simple. For the next up title, The Military Exercises Of The Independent Company Of Cadets, 1818, the question becomes:
A typical 100 page 6x9 book printed as trade paperback, color interior, matte finish cover that I'ld price at around $18.00 retail. Same book, casewrap, meaning hard cover, color printed paper over hard boards, no dust jacket, matte finish cover, color interior, price retail at around $25.00. Same interior, different cover. Same book, hard cover, gray or blue cloth wrap, dust jacketed, same color interior, price retail around $26.00.
The juggling game becomes one of the market and what prospective buyers are willing to pay and what format they want the book in. Trade paper is the least expensive. The cover can be done in a faux leather look but it's still trade paper. Case wrap is, at least, hard cover and can also be done in faux leather but still color paper over hard boards. Hard cover, cloth (gray or blue) with dust jacket has a paper dust jacket that can be removed to reveal a plain buckram cloth book.
Which is why I don't juggle.
Till next, Gary